Short Message Services (SMS) Application is the content for GSM or mobile network. Iridea develop the SMS exchange infrastructure to multi telco environment with Maxis, Celcom and DiGi.

• University/College Student Information
• E-Government program
• Information inquiry
• Entertainment
• Bulk SMS
• Ring tone
• Operator Logo & Picture Message
• Contest
• Social Networking
• Facebook SMS / MMS
• Twitter SMS

• Voice Mail Greeting Center
• Voice SMS
• Ring Back Tone
• One Number
• Fun Voice
• Voice Tweet/ Facebook

IRIDEA's Database Marketing System features a complete integrated suite of modules to automate a digital database marketing system’s operation that includes the following features:

• Data mining tools to probe databases for insights and to compare and contrast customer data
• Online analytical processing (OLAP) tools to manipulate and report on data interactively
• Marketing automation systems that handle many or most aspects of the marketing process, especially for web marketing
• Web site personalization tools to present content customized for individual customers
• E-commerce tools that integrate with marketing databases and systems
• Data warehousing, data mining and decision-support.

• Blackberry Application
• IPhone Application
• Symbian Application
• Android Application
• MTK Application